Claus Møller Consulting’s Business Forum
Transforming People, Not Just Processes
How to Build Behaviour-Driven Change in the Digital Era
Transformation fails when behaviour doesn’t change — what can leaders do about it?
About the CMC’s Business Forum
This executive event brings together leaders from Slovenia and Croatia to explore how behavioural change drives successful transformation and helps business competitiveness.
Executives face increased pressure to remain competitive, expand into demanding markets, and respond to economic uncertainty.
While organisations invest heavily in digital tools, most transformation initiatives fail because people do not adopt new behaviours. This event focuses on unlocking productivity, technology adoption, and commercial growth by placing learning and behaviour at the centre of strategy.
Sustainable transformation depends on:
- cultural readiness
- leadership capability
- organisational behaviour
The event provides practical insights on how organisations can transform more effectively and secure business performance during regional economic challenges.
Who this Forum is for
- CEOs, Managing Directors, and Board Members
- Senior Executives responsible for growth, strategy, transformation, or performance
- HR, People & Culture, and Learning leaders working directly with top management
This Forum is designed for leaders who shape direction and culture, and those who help operationalise it.
What participants will leave with
- A clear understanding of why transformation efforts fail in practice
- Insight into leadership behaviours that block or enable adoption
- Practical ways to align AI, wellbeing, and performance
- A shared language for discussing behavioural change at the executive level
Content and speakers:
Keynote lecture by Prof. Ivo Vlaev, Warwick Business School:
“The View of Behavioural Science in Company Transformation and AI.” Why influencing behaviour matters more than tracking it
- Fear of loss vs opportunity framing
- Behaviour adoption vs technology deployment
- Leadership implications
Insight by Zoho Corporation
A practical case
- Transformation success and failure in dynamic markets
Executive Panel by business leaders
Experiencing AI, Technology & People: What Really Drives Adoption?
A panel of distinguished international business leaders and policy-makers will explore strategic decision-making in the business context.
- AI as an enabler of behavioural change
- Organisational readiness
- Changing leadership habit
Forum closing session
- Key messages from the keynote and panel discussion
- Practical takeaways and ideas for follow-up
Why Attend?
- Engage with Industry Leaders: Meet key decision-makers and visionaries shaping the future of business in Europe.
- Gain Strategic Insights: Explore pressing challenges and innovative ideas in leadership, talent development, and AI adoption.
- Acquire Practical Tools: Participate in expert-led workshops with immediate application in your organisation.
- Expand Your Network: Build powerful regional connections with like-minded professionals and partners.
Prof. Ivo Vlaev, Warwick Business School and Singapore National University, is a world-renowned expert in behavioural science. His pioneering work in decision-making, behaviour change, and the practical application of psychological insights improves policy, health, organisational behaviour, and business. As the author of the MINDSPACE report and an advisor to the UK government, he influences and develops innovative approaches in the age of artificial intelligence.
We must exploit the full potential and involve partners and employees in the preparation and implementation of strategies. Business strategy is often an underestimated activity in a company, with only some people involved, rather than opening it up to more stakeholders. Companies would become more inclusive and more successful in realising their potential.
Location:
Ljubljana, Slovenia
About the speakers and panelists
Dr. Ivo Vlaev is a Professor of Behavioural Science at Warwick Business School and globally recognised behavioural science expert known for his pioneering work on decision-making, behaviour change, and the practical application of psychological insights to real-world challenges. He holds a D.Phil. in Experimental Psychology from the University of Oxford and has held academic positions at University College London and Imperial College London before joining Warwick Business School in 2014.
He co-authored the influential MINDSPACE report, a cornerstone in behavioural public policy, which has guided governments in using behavioural insights to improve decision-making. His research has been instrumental in developing interventions across health, finance, and organisational behaviour, focusing on how subtle cues and environmental factors can ‘nudge’ individuals and teams toward better outcomes.
Professor Vlaev has advised the UK Cabinet Office and contributed to the NHS’s COVID-19 Behaviour Change Unit, demonstrating his expertise’s real-world impact in policy and organisational settings.
In his keynote, Professor Vlaev will delve into the intersection of behavioural science and technology, exploring how understanding human behaviour is fundamentally impacted in the age of AI. Attendees will gain insights into designing human-centred organisations that promote employee wellbeing and customer focus and drive competitive advantage.
Darja Teržan, Executive Director, Donat Business Area, Atlantic Grupa
Darja has nearly 20 years of extensive experience in the FMCG sector, working in an international environment, where she has deepened and developed her marketing knowledge, successfully combining it with sales work. In 2018, she joined Atlantic Grupa and assumed management of the Gourmet programme. Her strategic vision, outstanding analytical skills, and ability to understand the business holistically, along with her continuous pursuit of new opportunities, have contributed to the successful transition of the programme.
In 2020, she assumed leadership of the newly created Donat business area, working with the new team to develop a bold business and marketing strategy that enabled the transformation and further development into a strong, modern brand with international potential. Under her leadership, the Donat business area is delivering above-average business results and has high ambitions for the future.
Darja is not only a business leader but also an expert lecturer and juror, who is happy to share her wealth of experience and thus actively participates in national and international professional events. As an expert lecturer at universities, she also shares her knowledge with young people. She has received several top marketing awards for her outstanding work, including several Effie Awards. The Donat brand, which she manages, received the first platinum Effie Award, a distinction that has been awarded only once in Slovenia. In 2013, she also received the prestigious “Marketing Director of the Year” award, further confirming her outstanding contributions to the profession.
Dr. Saša Muminović is the President of the SLO-CRO Chamber of Commerce and Industry and the Chairman of the Board of AquafilCRO d.o.o. For more than 20 years, he held various management positions at Aquafil, developing the company and leading the strategy up to today’s regional organisation. He runs the non-profit organisation SLO-CRO Chamber of Commerce and Industry, which aims to organise and strengthen economic relations between Slovenia and Croatia.
Mirko Đukić is the CEO of BMM Consulting, a leading digital transformation consultancy and Zoho Advanced Partner based in Belgrade and Zagreb, serving the Adriatic region. With over 18 years of leadership in interim management, sales, and top-tier consulting, Mirko oversees strategic growth, multidisciplinary project delivery, and client success across industries.
Under his guidance, BMM Consulting has completed over 50 Zoho implementation projects and delivered more than 1,500 training days. The company was recently named Global Partner of the Year for Zoho HR Suite 2024 and elevated to Zoho Advanced Partner status following five years of successful partnership.
A visionary in business process optimisation and digital transformation, Mirko champions innovative CRM and HR solutions. He leads his team in deploying user-friendly, data-driven systems—such as Zoho CRM, People, and Recruit—helping clients elevate efficiency, enhance customer engagement, and foster sustainable growth.
Mirko’s leadership is characterised by a strategic, transparent, and people-first approach. He firmly believes that digitalisation isn’t just a technological tool but a strategic enabler of competitive advantage and long-term success
Forum partners
