Transforming People, Not Just Processes

About the Claus Møller Consulting Business Forum

While organizations invest heavily in digital tools and AI, most transformation initiatives fail because people do not adopt new behaviors. Explore how behavioral change drives successful transformation and helps businesses compete. At its core, technology touches on behavioral science.

Explore how behavioural change drives successful transformation and helps business competitiveness. Executives face increased pressure to remain competitive, expand into demanding markets, and respond to technological and economic uncertainty.

This event focuses on unlocking productivity, technology adoption, and strategic growth by placing learning and behaviour at the centre of the strategy. Sustainable transformation depends on:

• cultural readiness
• leadership capability
• organisational behaviour

Delve into the intersection of behavioural science and technology, exploring how understanding human behaviour is fundamentally impacted in the age of AI. You will gain insights into designing human-centred organisations that promote employee wellbeing, customer focus, and drive competitive advantage. The result is not only business success but also our own and the employees’ well-being. The event provides practical insights on how organisations can transform more effectively and secure business performance during regional economic challenges.

Who this Forum is for

• CEOs, Managing Directors, and Board Members
• Senior Executives responsible for growth, strategy, transformation, or performance
• HR, People & Culture, and Learning leaders working directly with top management

This Forum is designed for leaders who shape direction and culture, and those who help operationalise it.

What participants will leave with

• A clear understanding of why transformation efforts fail in practice. Why are 85% of transformations unsuccessful?
• Insight into the behavior of managers that hinders or enables acceptance, and how behavioral change improves productivity.
• Aligning culture with strategy.
• Practical ways to align artificial intelligence, well-being, and performance. Using artificial intelligence and technology to support human transformation.
• Strengthening leadership capabilities and learning. A common language for discussing behavioral change at the executive level.

About the speakers and panelists

Ivo Vlaev, PhD is a Professor of Behavioural Science at Warwick Business School and globally recognised behavioural science expert known for his pioneering work on decision-making, behaviour change, and the practical application of psychological insights to real-world challenges. He holds a D.Phil. in Experimental Psychology from the University of Oxford and has held academic positions at University College London and Imperial College London before joining Warwick Business School in 2014.

He co-authored the influential MINDSPACE report, a cornerstone in behavioural public policy, which has guided governments in using behavioural insights to improve decision-making. His research has been instrumental in developing interventions across health, finance, and organisational behaviour, focusing on how subtle cues and environmental factors can ‘nudge’ individuals and teams toward better outcomes.

Professor Vlaev has advised the UK Cabinet Office and contributed to the NHS’s COVID-19 Behaviour Change Unit, demonstrating his expertise’s real-world impact in policy and organisational settings.

In his keynote, Professor Vlaev will delve into the intersection of behavioural science and technology, exploring how understanding human behaviour is fundamentally impacted in the age of AI. Attendees will gain insights into designing human-centred organisations that promote employee wellbeing and customer focus and drive competitive advantage.

Zdravko Počivalšek is an expert and advisor on economic matters with extensive experience in managing large companies and holding top government positions. He has restructured and managed numerous economic and tourism companies, demonstrating his professional expertise.
As Minister of Economy in three governments (2014–2022) and Deputy Prime Minister (2020–2022), he has made a significant contribution to strengthening the Slovenian economy, promoting investment, innovation, and competitiveness of companies, and to the strategic development of tourism. Under his leadership, key economic and tourism strategies were developed, infrastructure was improved, and Slovenia’s international recognition was enhanced.

Francesco Orazi is the Channel Sales Manager for Zoho Italy and the rest of Europe. With over 15 years of experience in multinational IT companies, he has held roles as Country Channel Manager and Sales Manager, successfully leading both direct and indirect sales across international markets and oversees the implementation of business process reengineering and digitization. He currently lives in Valencia, Spain.

Dr. Saša Muminović is the President of the SLO-CRO Chamber of Commerce and Industry and the Chairman of the Board of AquafilCRO d.o.o. For more than 20 years, he held various management positions at Aquafil, developing the company and leading the strategy up to today’s regional organisation. He runs the non-profit organisation SLO-CRO Chamber of Commerce and Industry, which aims to organise and strengthen economic relations between Slovenia and Croatia.

Mirko Đukić is the CEO of BMM Consulting, a leading digital transformation consultancy and Zoho Advanced Partner based in Belgrade and Zagreb, serving the Adriatic region. With over 18 years of leadership in interim management, sales, and top-tier consulting, Mirko oversees strategic growth, multidisciplinary project delivery, and client success across industries.

Under his guidance, BMM Consulting has completed over 50 Zoho implementation projects and delivered more than 1,500 training days. The company was recently named Global Partner of the Year for Zoho HR Suite 2024 and elevated to Zoho Advanced Partner status following five years of successful partnership.

A visionary in business process optimisation and digital transformation, Mirko champions innovative CRM and HR solutions. He leads his team in deploying user-friendly, data-driven systems—such as Zoho CRM, People, and Recruit—helping clients elevate efficiency, enhance customer engagement, and foster sustainable growth.

Mirko’s leadership is characterised by a strategic, transparent, and people-first approach. He firmly believes that digitalisation isn’t just a technological tool but a strategic enabler of competitive advantage and long-term success

Miro Smrekar is the Secretary General of the Slovenian Employers’ Association (ZDS). Within the ZDS, he served as a long-standing member and chairman of the Services Section Committee, and from 2012 to 2022 he also served as vice-president of the ZDS. He is a long-standing human resources expert and headed the employment agency for twenty years. For several years, he chaired the Association of Employment Agencies. He is a member of the Economic and Social Council of Slovenia and, as an employer representative, he is active in numerous tripartite working and negotiating groups for the preparation of labor market legislation.
At the international level, he is an active member of the Executive Committee of BusinessEurope, Business at OECD, and the International Organisation of Employers (IOE) at the International Labour Organization.

Forum partners